COOKIE (COOKIE) news

What Is Cookie3?

Cookie3 is a MarketingFi (Marketing Finance) Protocol and AI Data Layer Co-founded by Filip Wielanier and Wojciech Piechociński. It aims to revolutionize the digital marketing landscape by leveraging the principles of decentralized finance (DeFi) and advanced AI analytics. Unlike traditional Web2 marketing, which mainly benefits advertising giants like Google and Facebook, Cookie3 shifts the value to users, creators, and businesses, fostering an ownership economy. This unique approach ensures that marketing budgets are used efficiently, rewarding genuine engagement and driving project growth.

At its core, Cookie3 addresses the inefficiencies of current digital marketing practices, where 95% of budgets are wasted on non-converting users. By integrating Blockchain technology and AI, Cookie3 provides transparency, precise targeting, and fair distribution of marketing value. This shift not only benefits businesses by improving conversion rates but also empowers users who actively contribute to the marketing ecosystem. The project is backed by top venture capital firms like Spartan, Animoca Brands, and CMT Digital.

Resources

Official Documents: https://assets.cdn.cookie3.co/assets/Cookie3_Litepaper.pdf

Official Website: https://www.cookie3.com/

How Does Cookie3 Work?

Cookie3 operates through a suite of innovative products designed to cater to businesses, creators, and users. The core components include Cookie3 Analytics, Cookie3 Affiliate, and Cookie3 Score, each leveraging advanced AI and blockchain technology to optimize marketing campaigns and reward genuine user engagement.

Cookie3 Analytics is often dubbed the "Google Analytics of Web3". This B2B application tracks the performance of marketing campaigns from off-chain to on-chain, providing deep insights into user behavior and campaign effectiveness. With over 170 business clients and more than 9 billion multichain transactions processed, Cookie3 Analytics helps businesses understand their audiences and tailor personalized marketing strategies that drive conversions and retention.

Cookie3 Affiliate is the first permissionless affiliate protocol in the Web3 space. It allows businesses to launch affiliate campaigns with pre-determined conversion events and rewards. Creators can choose campaigns that suit them, withdraw their earnings directly into their wallets, and earn leaderboard points for inviting other key opinion leaders (KOLs) to the platform. This performance-based approach ensures fair rewards for all KOLs, regardless of their follower count, and encourages genuine engagement.

Cookie3 Score brings back the old-fashioned airdrops where quality users are rewarded for their value to projects. By signing up with their wallet, plugging in their social media accounts, and proving to be long-term quality users, participants can claim rewards based on their MarketingFi Score. This score is determined by off- and on-chain behavior, ensuring that only genuine users are rewarded.

What Is COOKIE Token?

COOKIE is the native token of the Cookie3 ecosystem, functioning as both a utility and governance token. By staking COOKIE tokens, holders can earn competitive rewards and gain access to exclusive parts of the Cookie3 platform, including new product launches and token-gated content. Moreover, COOKIE token holders have governance rights within the Cookie DAO, allowing them to influence the future direction of the Cookie3 project. This decentralized governance model ensures that decisions are made in the best interest of the community, promoting transparency and trust within the ecosystem. The COOKIE token also enhances user engagement by boosting their MarketingFi score, thereby increasing their chances of receiving rewards and airdrops. COOKIE has a total supply of 1 billion tokens.

Is Cookie3 a Good Investment?

In the search for the best investments of 2024, Cookie3 has garnered significant attention. Leveraging blockchain technology and AI, this decentralized MarketingFi ecosystem aims to shift marketing value from advertising giants to users, creators, and businesses. With backing from prominent venture capital firms and a suite of innovative products, Cookie3 has strong potential for growth and market disruption.

However, thorough research is essential before investing. Review the project's whitepaper, understand the COOKIE token's use cases, and stay informed about market trends and price predictions. Given the volatility of the cryptocurrency market, evaluating risks and consulting financial advisors is crucial. Diversifying your portfolio can help mitigate these risks and ensure well-informed investment decisions.

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