Bruce Lee Family Company issued partnership agreement with decentralized finance platform 1inch for accelerated implementation DeFi through the "Take Cryptocurrency Seriously, Lee" campaign.
The goal of the collaboration, the companies said, is to use Bruce Lee's legacy and philosophy to spread decentralized finance ( DeFi ) on a global scale.
According to the co-founder 1inch Sergey Kunz, the parties have been working on the agreement for almost three years, and the platform plans to continue collaborating with the Bruce Lee Family Company to change attitudes towards cryptocurrencies.
He noted that thanks to the new advertising campaign, it might be possible to make it so that the mass audience will perceive the crypto market as a financial system of the future, effective and accurate, in no way speculative or fraudulent.
Bruce Lee Family Company noted that Bruce Lee's philosophy will help beginners better understand the essence and spirit of decentralized finance and Web3.
Ранее The organization released starring NFT - Ethernity platform a collection of non-fungible tokens called "Formless Form." Its stated purpose was to preserve "the legacy of a martial artist, philosopher, and action star."
On the fiftieth anniversary of the death of the master of oriental martial arts digital copy appeared in the Metaverse Byte City metaverse, where anyone could take a martial arts lesson.