Pudgy Penguins announces one million plush units sold in less than a year

Pudgy Penguins, one of the top ten NFT collections by volume traded, has announced that the company has sold over one million plush toys through various retailers in a video posted to X.

In the video, Luca Netz, the 10th-grade dropout and CEO of Pudgy Penguins who acquired the project the year after its launch, details the latest progress on the sales of Pudgy Penguins plush toys , stating that over one million have been sold in "just under a year." Netz also teases upcoming partnerships with other retailers, including a reorder from Walmart and orders from Target, Smiths, Hot Topic, and "speciality retailers in Asia and across the globe."

"From a unit basis, that's my biggest consumer product success ever," said Netz .

Netz emphasized the project's success compared to others in the NFT space who may still be struggling with public interest in their projects. "I have a lot of respect for what other people are doing in the space, but a lot of that is predicated on future moments," Netz said. "This is happening now, in real time; the little guy was able to put this stuff in some of the world's biggest retailers."

The enthusiasm around Pudgy Penguins' plush line, as well as the announcement of a developing metaverse, led the project to briefly overtake the Bored Ape Yacht Club in floor price earlier this year . The project plans on launching its Pudgy World alpha on the zkSync Era blockchain this year .