Bluesky users surge by 1 million, becoming a popular choice after Brazil bans X

After the decentralized social platform Bluesky was banned in Brazil, its user base increased by 1 million within three days and attracted a large number of new users. The platform's traffic increased by 15 times on weekends, posing technical challenges.

Bluesky was co-founded by former Twitter CEO Jack Dorsey and functions similarly to X, allowing users to post text updates, share photos, and forward content. Its registration was fully open in February of this year.

The Brazilian Supreme Court supports the ban on X because Elon Musk failed to comply with a judicial order to delete illegal content and did not appoint legal representatives in Brazil. This decision closed X's operations in the world's sixth largest market.

The court also imposes a daily fine of 50,000 Brazilian reals on users who attempt to circumvent the ban and may face criminal charges.

While X is facing legal and financial difficulties, Bluesky is rapidly adapting to new users, starting to publish Portuguese content and providing localized tutorials. Brazilian President Luiz Inácio Lula da Silva has directed his followers to alternative platforms, including Bluesky.