Bitwise Launches Bitcoin ETF Ad Campaign Ahead of Expected Approval Date

Bitwise Asset Management has launched an ad campaign featuring actor Jonathan Goldsmith, known for his portrayal of "The Most Interesting Man in the World," to endorse their Bitcoin exchange-traded funds (ETFs). The campaign coincides with Bitwise's pending Bitcoin ETF application with the US Securities and Exchange Commission (SEC), which is expected to be approved in early January 2024. Other asset managers, including ARK Invest, 21Shares, BlackRock, and WisdomTree, have also made updates to their Bitcoin ETF applications and adopted the SEC's "cash create" redemption mechanism. Bitcoin's price has surged by 5.5% in the last 24 hours, contributing over $50 billion to its market capitalization.